Story

     

    When art meets fashion.

    G.Kero is not an usual brand it’s an artist who makes clothes.

    While searching for a fresh alternative to traditional gallery canvases, artist Marguerite Bartherotte turned her hands to fashion. Reworking garments into hand painted work of art. G.KERO is the result of Marguerite Bartherotte's vision to transform high quality fabrics into Technicolored statement pieces. Original creations that blur the borders between art and fashion, G.KERO is nothing short of a unique works of art.

    The Artist

    G.Kero is the pseudonym of artist Marguerite Bartherotte. Marguerite grew up with six brothers and sisters in a beach house located at the end of a sandy peninsula in Cap Ferret south of France, a place where tumultuous ocean waters meet the calmer waters of the Arcachon bay. In the late 1970s, her parents built wooden houses on this sandbank. This was their way of carrying on the spirit of May 1968 while everyone else went back to work. Step inside and you will find 18th century furniture alongside guns, chainsaws, antiques, and many books on art and photography. It was in this library at the age of 6 that Marguerite discovered Adieu l'Afrique by Mirella Ricciardi. This book was her first source of inspiration, and this is where she learned to draw her unique dancing characters that are now one of her trademarks

    How it started?

    While traveling in Rio de Janeiro Brazil, Philippe her brother was looking for an original tee-shirt to wear but could not find anything original in the shops… He just asked his sister one of her drawings and had his own tee-shirt printed. When seeing the result Marguerite was enthusiastic. And since she had no workshop to print tee-shirt where she was in France she started painting right onto tee-shirts.

    Quickly all her friends were asking for a customized tee. Marguerite broke free from the strict confines of La Cambre, an art school in Belgium where she was studying cartoon motion. She was determinded to have more fun in the ever-changing world of fashion. Brother and sister created the brand in 2011.

    Marguerite finds inspiration in everything that brings joy, whether life or music or nature.

    The designer came to light when Kate Moss was seen rocking her « Couple X » shirt en 2014 (a poetic couple making love shirt) as well as with her « spaceman shirt » (a David Bowie inspired shirt).

    The unique and graceful portrayal of these colourful characters which has been much imitated since but never equaled is part of the G.kero brand signature.

    This bohemian artist usually paints her collections in her friends' homes and willingly shares stories of her encounters.

    "I started by drawing handsome boyfriends that I didn't have, and then I drew pretty girls on my boy friends T-shirts."

    Marguerite completes this joyous world of characters with expressive animals that she exalts by painting them in bright colors that you wouldn't find in nature – such as her multicolored zebra and tiger, two other brand’s classics from the first collections (2012).

    Finally, the artist evokes nature by designing dreamy, idyllic landscapes.

    G.Kero's tropical prints stand out from others. Her designs are free and wild, often bursting in shades of turquoise blue. Painting on fabrics gives these drawings a sense of beauty and unique depth. Her strokes are poetic and incredibly expressive.

    This world that is naive, powerful, childish and mature, all at the same time, is recreated on T-shirts, sweatshirts, shirts, light blouses, teddy jackets, and cashmere pullovers. In summer, the collection includes dresses, skirts, mini shorts and kimonos.

    The clothes are crafted in the best family workshops in Portugal with the utmost attention to detail and are made from high-quality, refined, soft fabrics (cotton, cashmere, and silk). Together with the accurate offhandedness of the artist it makes every G.Kero creation a unique Technicolor fashion statement piece that goes beyond a simple printed garment. A true artistic expression that conveys freedom and inspiration to live a daring and spontaneous life.

     

     

     

     

     

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    Original. 

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    When we talk about originality, we often hear "what is different from the common, stands out of the ordinary."

    But the word has also a deeper meaning: "something that comes from its author or its source, which is not a copy, a reproduction, a translation, a recast, a reinterpretation...".

    G. Kero's pieces and drawings are originals in both senses of the word. There are the creations of an artist Marguerite Bartherotte, signed with her artist name "G. Kero".

    G. Kero is not a brand offering impersonal and anonymous prints.

    You know where it comes from and what you are buying and who designed the pretty drawings you are wearing.

    When you wear a shirt or a blouse printed with small surfers, you wear an original piece.

    Marguerite Bartherotte aka G. Kero created this graphic composition in 2013 with the idea of multiplying the small surfers by sequencing them like freeze-frames in different positions, removing all the decorative features that we were used to find on this type of subject (palms, sea, animals etc.).

    This graphic composition is the figment of her imagination and her artistic research.

    There were no similar garments before this model was created by G. Kero.

    You will now find numerous imitations of these little surfers as well as other original drawings by G. Kero, for example of her dancers, her skiers, or her beach surfers, but when you wear G. Kero you wear the original piece.

    If you pay close attention to details, you will immediately notice the richness of the graphic composition, its freshness and spontaneity.

    When you buy G. Kero you are not simply a customer, a consumer, but also a collector.

    And we thank you for encouraging and promoting the artistic creation, the independence, the freedom and the originality.

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    Numbered editions.

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    Inside each of G. Kero's pieces you will find a label with its serial number and the year of edition.

    G. Kero edits limited series of pieces so that you can wear a rare one.

    We are unique, why shouldn't we be allowed to wear unique clothes?

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    Designed in France, printed in Italy and manufactured in Portugal in environmentally friendly workshops.

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    All of the drawings of the brand "G. Kero" are created by the same artist, Marguerite Bartherotte alias "G. Kero".

    Marguerite draws the collections in her workshop in Cap-Ferret, or at her friends' places. Bohemian artist always on the move, she also creates during her travels.

    The designs are printed on high quality materials by the printers of the Haute Couture brands in Italy.

    These materials are then sent to Portugal to be manufactured in environmentally friendly and human-scaled workshops. These workshops are exclusively family workshops with whom we have friendly relations.

    We remain faithful to these workshops which are manufacturing our creations with passion and love their craft.

    We do not seek to obtain the lowest prices on the market, but we favour a fair price, quality and human exchanges.

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    G. Kero doesn't go on sales.

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    In view of the particularly strong impact of industrial activities on the planet today, it is unconceivable to keep producing unreasonably.

    We became aware of this fact as soon as we started our brand.

    This is why we avoid overproduction, produce little, and we do not encourage excessive consumption through sales.

    We consider the pieces we create as lasting small works of art. Out of respect for our art and our work, out of respect for those who spend time manufacturing these pieces and out of respect for those who finally buy and wear them, we avoid devaluing our creations by going on sales.

    To buy less but to buy better is the action for the environment that we want to encourage.

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    Charities...

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    Every year, G. Kero donates about one hundred of pieces to charities that market them in order to raise funds to help the most needy. Since its inception, the brand has participated in the good deeds of the Arcat foundation, fighting against AIDS, Charitic Angels, and Ma Bonne étoile...

    If you have generous ideas or if you would like to propose partnerships of solidarity, please contact us: contact@gkero.fr

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    G. Kero is not just a clothing brand, it's a project, like a song, written with drawings that come to life when you wear them.

    The key word of this project is freedom.