An artist, a brand

 

When art meets fashion.

G.Kero is not an usual brand it’s an artist who makes clothes.

While searching for a fresh alternative to traditional gallery canvases, artist Marguerite Bartherotte turned her hands to fashion. Reworking garments into hand painted work of art. G.KERO is the result of Marguerite Bartherotte's vision to transform high quality fabrics into Technicolored statement pieces. Original creations that blur the borders between art and fashion, G.KERO is nothing short of a unique works of art.

The Artist

G.Kero is the pseudonym of artist Marguerite Bartherotte. Marguerite grew up with six brothers and sisters in a beach house located at the end of a sandy peninsula in Cap Ferret south of France, a place where tumultuous ocean waters meet the calmer waters of the Arcachon bay. In the late 1970s, her parents built wooden houses on this sandbank. This was their way of carrying on the spirit of May 1968 while everyone else went back to work. Step inside and you will find 18th century furniture alongside guns, chainsaws, antiques, and many books on art and photography. It was in this library at the age of 6 that Marguerite discovered Adieu l'Afrique by Mirella Ricciardi. This book was her first source of inspiration, and this is where she learned to draw her unique dancing characters that are now one of her trademarks

How it started?

While traveling in Rio de Janeiro Brazil, Philippe her brother was looking for an original tee-shirt to wear but could not find anything original in the shops… He just asked his sister one of her drawings and had his own tee-shirt printed. When seeing the result Marguerite was enthusiastic. And since she had no workshop to print tee-shirt where she was in France she started painting right onto tee-shirts.

Quickly all her friends were asking for a customized tee. Marguerite broke free from the strict confines of La Cambre, an art school in Belgium where she was studying cartoon motion. She was determinded to have more fun in the ever-changing world of fashion. Brother and sister created the brand in 2011.

Marguerite finds inspiration in everything that brings joy, whether life or music or nature.

The designer came to light when Kate Moss was seen rocking her « Couple X » shirt en 2014 (a poetic couple making love shirt) as well as with her « spaceman shirt » (a David Bowie inspired shirt).

The unique and graceful portrayal of these colourful characters which has been much imitated since but never equaled is part of the G.kero brand signature.

This bohemian artist usually paints her collections in her friends' homes and willingly shares stories of her encounters.

"I started by drawing handsome boyfriends that I didn't have, and then I drew pretty girls on my boy friends T-shirts."

Marguerite completes this joyous world of characters with expressive animals that she exalts by painting them in bright colors that you wouldn't find in nature – such as her multicolored zebra and tiger, two other brand’s classics from the first collections (2012).

Finally, the artist evokes nature by designing dreamy, idyllic landscapes.

G.Kero's tropical prints stand out from others. Her designs are free and wild, often bursting in shades of turquoise blue. Painting on fabrics gives these drawings a sense of beauty and unique depth. Her strokes are poetic and incredibly expressive.

This world that is naive, powerful, childish and mature, all at the same time, is recreated on T-shirts, sweatshirts, shirts, light blouses, teddy jackets, and cashmere pullovers. In summer, the collection includes dresses, skirts, mini shorts and kimonos.

The clothes are crafted in the best family workshops in Portugal with the utmost attention to detail and are made from high-quality, refined, soft fabrics (cotton, cashmere, and silk). Together with the accurate offhandedness of the artist it makes every G.Kero creation a unique Technicolor fashion statement piece that goes beyond a simple printed garment. A true artistic expression that conveys freedom and inspiration to live a daring and spontaneous life.