Our philosophy

ORIGINAL

When we speak of originality, we often mean “something that stands out from the ordinary, something uncommon or distinctive.”

But the word also has a deeper, lesser-known meaning: “something that comes directly from its author or source; something that is not a copy, reproduction, translation, adaptation, reinterpretation, or remake.”

G.Kero’s garments and illustrations are original in both senses of the word. They are the creations of an artist, Marguerite Bartherotte.

G.Kero is not a brand of anonymous, impersonal prints. You know where what you buy comes from and who created the beautiful drawings you wear.

When you purchase G.Kero, you are more than simply a customer or a consumer—you are an art collector.

We thank you for supporting and promoting artistic creation, independence, freedom, and originality.

NUMBERED EDITIONS

Inside every G.Kero piece, you will find a label indicating its serial number, the year of edition, and the total number of pieces produced.

This is the natural result of our commitment to creating things on an individual scale rather than an industrial one.

Each of us is unique—why shouldn’t we have the right to wear clothing that is just as extraordinary?

Designed in France, printed in Italy and manufactured in Portugal in environmentally friendly workshops.

All the drawings of the brand are created by the same artist, Marguerite Bartherotte alias "G. Kero" and this is quite unique in fashion. Marguerite draws the collections in her workshop in Cap-Ferret, or at her friends' places. Bohemian artist always on the move, she also creates during her travels.

The drawings are then printed on high quality materials by one of the best print house in the world in Italy who also print the most famous high fashion brands since the 50's such as Hermes, Chanel, Valentino, Yves Saint Laurent. We are the only ready to wear brand to print there as far as we know.

These materials are then sent to Portugal to be manufactured in environmentally friendly and human-scaled workshops. These workshops are exclusively family workshops with whom we have friendly relations.

We remain faithful to these workshops which are manufacturing our creations with passion and love their craft.

We do not seek to obtain the lowest prices from them, but rather favour a fair price, quality and human exchanges.

No sales

In view of the strong impact of industrial activities on the planet it is unconceivable to keep producing unreasonably.

We became aware of this as soon as we started our project.

This is why we avoid overproduction, produce little, and do not encourage excessive consumption through sales and discount when a season is over.

We consider the pieces we create as atemporal works of art.

Out of respect for our art, our work, and those who spend time manufacturing our collections, and out of respect for those who finally buy and wear them, we avoid devaluing our creations by going on sales.

To buy less but better is the action for the environment that we want to encourage.

ORGANIC GROWTH & HEARTFELT MARKETING

To share our work with the world, we place our trust in the magic of word of mouth—the natural result of genuine, spontaneous, and shared enthusiasm.

We believe in promoting independence and curiosity, and in fostering a world where money is not at the center of everything, but where beauty and harmony take precedence.

We would rather be discovered through the chance encounters and meaningful connections of everyday life than impose ourselves through relentless advertising. Our growth is guided not by marketing budgets, but by the sincere appreciation of those who choose to wear and share our creations.

FAIR PRICING

We do everything we can to ensure that the price of our pieces remains as close as possible to their actual production cost—the cost of the fabric, printing, and craftsmanship that goes into making them.

We believe that quality, artistry, and integrity should be reflected honestly in the price of what we create.

SOLIDARITY

Each year, G.Kero supports a variety of charitable initiatives and causes.

If you would like to propose a partnership or collaborate on a charitable project, please write to us at office@gkero.com.